B2B content services
Performing SEO blogs. Insightful thought-leadership articles. Case studies that inform and convert. Ebooks that educate and bring in leads. Scroll down to see all the best-in-class content I can create to help your business inspire and engage its target audiences.
If you want to share your content needs or have any questions, click the button to schedule a free call, or click here to email me.
Content strategy
Good content doesn’t happen by accident. I work with various internal stakeholders to build content strategies grounded in business goals, audience insight, and competitive reality. This groundwork ensures every piece has a clear purpose and a measurable role in your funnel.
I help you move from reaction to intent. My content plans build authority, attract the right audiences, and support your objectives at every stage.
What I do:
- Content audits and gap analysis
- Editorial calendar development
- Audience and persona research
- Brand voice and messaging guidelines
- User journey mapping
- Channel-specific content planning
- KPI definition and measurement
Blog articles
A well-crafted blog is one of the highest-ROI content investments you can make. I’ll create attractive, relevant articles that rank, get shared, and position your brand as a unique, leading voice in your space.
Every article starts with a strategy. Topic, angle, structure, tone and voice—those elements are shaped around what your audience needs to learn (and the actions you want them to take) along their journeys.
What I do:
- SEO- and GEO-optimized blogs
- Thought-leadership articles
- Data-driven research pieces
- How-tos and tutorials
- Listicles and comparison pieces
- Interview-based articles
- Content revamps and rewrites
Case studies
No content type can communicate your value proposition as fully and comprehensively as case studies. I create case studies that capture real-life business problems, showcase transformative solutions, and present impressive outcomes that resonate with your prospects.
I lead the interviews, structure the narrative, and write copy that balances credibility with readability. The result is a success story your sales team will want to share, and your prospects will want to read.
What I do:
- Customer success stories
- Sales enablement case studies
- Industry-specific use case spotlights
- Interviews with clients and internal teams
- Video strategy (planning, scripting, directing)
- Repurposing and adapting to other formats
Ebooks & white papers
When your audience has a complex problem, they need to go deep into the solution. That’s where ebooks and white papers make a difference. I’ll help you deliver incomparable value and establish your brand’s authority through rigorous research, clear structure, and sharp storytelling.
Ebooks should generate leads, support sales conversations, and deliver critical information to readers. I own this process from concept to final draft, ensuring every page reflects your brand’s value and intelligence.
What I do:
- Lead generation ebooks
- Data-based white papers
- Thought-leadership publications
- Buyer’s guides and playbooks
- Industry trend reports
- Research reports and summaries
Website copy
Your website must work 24/7 to attract, inform, and convert. I write B2B website copy that’s clear, purposeful, and built for real buyers. My content speaks directly to your audience’s problems, informs them thoroughly, earns their trust, and moves them toward a decision.
The pages I create result from strategic thinking and editorial precision. Their message is consistent, they’re optimized for search and generative AI platforms, and are written in a voice that’s distinctly yours.
What I do:
- Homepage and hero copy
- Landing pages (products, services, solutions)
- “About us,” team, and careers pages
- SEO- and GEO-oriented page copy
- UX writing and microcopy
- CTAs and conversion copy
Email copy
Email traces a direct line between you and your audience. That’s why your writing must give people a reason to keep reading. My B2B email copy is human and focused, built around a clear goal for every send.
Whether you need a nurture sequence that moves prospects down the funnel or a one-off campaign that drives registrations, I bring strategic intent and editorial rigor to every subject line, opener, and CTA. Your emails will feel less like one-way broadcasts and more like conversations.
What I do:
- Nurture and drip sequences
- Newsletter copy
- Event and webinar promotion emails
- Product launch announcements
- Re-engagement campaigns
- Sales outreach email copy
- Onboarding email sequences
Why you don’t see my prices here
B2B content work varies greatly from project to project. Not two SEO-oriented
blogs are the same, or two ebooks, or two email nurturing sequences, and so on.
So, I’d rather discuss rates and pricing on a per-project basis. Please use the form
below so we can discuss your content needs and get started on our partnership.
There’s more I can do.
If you’re looking for any content type not included in the list above, that’s fine. I also have experience doing social posts, ad campaigns, reports, presentations, sales collaterals, event materials, and more.
Use the form on the right to send your inquiry. I typically reply within a few hours during business days.
