Rafael Spuldar, B2B Content Writer and Strategist

About me

Rafael Spuldar, B2B content writer and strategist

Hi, I’m Raf. I tell stories.

I’m a content writer, editor, and strategist with over 20 years of experience in digital media, marketing agencies, and tech companies.

I started my career as a journalist. My past roles included some of the world’s most renowned media brands, such as the BBC and Thomson Reuters. In those days, I covered world-changing events, interviewed politicians and celebrities, and told true stories about real people.

Then I shifted into B2B content marketing, where I kept doing what I do best: tell stories. Only now I leverage my skills as an interviewer, fact-checker, and copy editor to create valuable, compelling content that drives business results across industries. In my resumé, you’ll see some household names such as Google, HubSpot, and Workleap.

Outside of work, I’m into classic movies, dad rock, literature, food, wine, and sports (more specifically, football, which you might call “soccer”).

SEE MY PORTFOLIO

Main credentials

  • Vast experience as a content editor, writer & strategist in Digital Media and Content Marketing
  • Vast experience with B2B content and the Tech/SaaS ecosystem
  • Very relevant experience with SEO and GEO practices (keyword research, content audits, content enhancement)
  • Specialized in blogs, ebooks, case studies, reports, webpage copy, email copy, social posts, video scripts, and ghostwritten articles
  • Large experience with technical articles, thought-leadership articles, data-driven blogs, how-tos/tutorials, listicles, interviews, and more
  • Extensive background coordinating work with designers, product marketers, developers, and other internal and external stakeholders
  • Relevant experience with translation and transcreation (languages: EN, FR, PT-BR, ES)
  • Excellent performance in high-pressure environments, proven team worker and leader
  • Heavy user of GSuite, Microsoft 365, CMS systems (WordPress, Drupal), CRMs, and similar software (Jira, Confluence, Hubspot, Notion, Asana)

Past and current jobs